ISP SILVER
(Financial & Professional Services 2010)

DMA BRONZE
(Best Direct Response Television 2009)

MORE TH>N Pet Insurance

We decided to put the ‘aah’ back into pet insurance – and got Julian Barratt of The Mighty Boosh purring in a recording booth.

Not as silly as it sounds. Pet insurance sales shot up 130% on the previous year thanks to this award-winning DRTV ad.