Echo 2008 GOLD
(Broadcast Innovation)

Echo 2008 BRONZE
(Insurance Consumer)

ISP 2009 BRONZE
(Financial Services)

ISP 2009 BRONZE
(Financial Services)

Russian Dolls

This humble little stop-motion ad stormed MORE TH>N’s call centres, making it their best performing home insurance DRTV with sales tracking 40% above the target.

It also went on to win Gold for Broadcast Innovation at the International DMAs amongst other awards.

We could have gone CGI with this campaign but we were blown away by stop motion animator extraordinaire, PES, who brought his humour and warmth to the campaign. Step aside Aardman…