250 people begin to lose their sight every day in the UK.

Our protagonist, Perm, received her devastating sight loss diagnosis at just 35 causing her to suffer an acute nervous breakdown. This campaign highlights the life-changing support that RNIB provides for those with sight loss through its vital counselling service.

During an early interview with us Perm said “Thanks to RNIB I’ve realised that although I’ve lost my sight, I’m still me”.

Those powerful words inspired the winning concept.