GOLD
Third Sector Awards 2022
(Marketing Campaign of the Year)

Magic Letters from Santa

14,000 kids across the UK were missing out on the magic of receiving a letter from Santa, simply because they live with visual impairments – and Santa can’t write braille. Then Royal National Institute of Blind People (RNIB) stepped in.

In the first year of our campaign, one in four children who needed braille letters were finally able to read their own personal message from the big man himself – and we raised over £343,233 in donations from a total number of 17,251 donors, exceeding our target by 72%. Magic.