GOLD
Third Sector Awards 2022
(Marketing Campaign of the Year)

RNIB Braille Metro Wrap

One morning, London’s commuters picked up their copy of the Metro only to find that the cover looked completely blank – even the paper’s logo wasn’t visible. But the news was accessible for anyone who could read braille.

A first for any British newspaper, this was an awareness piece supporting our Magic Letter from Santa campaign for Royal National Institute for Blind People (RNIB), promoting their work to make the world accessible for blind and partially sighted people.