BRONZE DMA 2018
(Best Customer Journey)

Scandal on the high seas

Pitch won. Time to bring our Whodunnit idea to life.

We immersed our Macmillan Cancer Support audience into the 1920s with curious characters, deco design and some jolly good language. We sprinkled text donations throughout, including paid for extra clues if that sneaky murderer was hard to find. An idea that proved dastardly good.